Habit Coffee Co. is an exciting new independent business bringing a fresh approach to the food and beverage sector in Port Talbot. Established by two local sisters with a passion for healthy eating and community-focused entrepreneurship, the business has transformed a premises in Taibach into a modern café specialising in premium organic açaí bowls, speciality coffee, ceremonial-grade matcha, sourdough sandwiches and other nutritious grab-and-go options.
The idea for Habit Coffee Co. was born from a simple observation. Regular trips to Cardiff and Swansea to enjoy quality açaí bowls and speciality coffee highlighted a gap in the local market, with no equivalent offering available in Neath Port Talbot. Recognising an opportunity to bring these increasingly popular products closer to home, the founders set out to create a vibrant new destination for residents and visitors alike.
Following extensive market research and engagement with the community, the response to the concept was overwhelmingly positive. Residents, business owners and commuters expressed enthusiasm for a modern health-focused café offering something different to the area’s traditional food and drink options. The business secured a location in Taibach, benefiting from strong transport links, a sizeable local population, nearby schools, gyms and beauty businesses, as well as convenient access for commuters travelling through the area.
To support the launch and growth of the business, Habit Coffee Co. successfully secured support through the Tata Steel UK Growth Fund. The funding has enabled investment in essential equipment and appliances, internal and external furniture, signage, marketing support, website development, search engine optimisation and accredited barista training for staff. This support has helped the business establish a strong foundation from which to grow while delivering a high-quality customer experience from day one.
Habit Coffee Co. is the first business of its kind in Port Talbot to offer 100% organic, scoopable açaí bowls with customisable toppings, providing customers with a healthy and nutritious alternative to traditional fast food. The menu has been carefully designed to appeal to health-conscious consumers and includes fresh sourdough sandwiches, oat bowls, salads and premium coffee options. The café is also dog-friendly, offering treats for canine visitors and creating a welcoming environment for pet owners.
The investment has enabled the business to create an attractive and modern venue that reflects the growing demand for healthier lifestyle choices. With healthy eating trends continuing to grow and social media playing a major role in consumer behaviour, Habit Coffee Co. has positioned itself at the forefront of a fast-growing market within Neath Port Talbot.
Looking ahead, the business has ambitious plans for expansion, including additional locations in Neath and Cwmafan and the development of a larger destination venue featuring an indoor dog agility area. The company also intends to continue investing in digital marketing and social media engagement to build its customer base across South Wales and beyond.
In addition to creating a new destination for local residents, Habit Coffee Co. is contributing to economic growth within the area by creating employment opportunities and supporting local regeneration. As the business expands, it plans to recruit additional staff and has expressed a commitment to providing opportunities for individuals affected by changes within the local economy, including former Tata Steel employees.
By introducing an innovative concept to the local market, Habit Coffee Co. is helping to diversify the town’s retail and hospitality offering while encouraging people to spend locally rather than travelling elsewhere for premium food and drink experiences. The business is already generating excitement within the community and has the potential to become a flagship example of modern independent business success in Port Talbot.
